June 2010
9 posts
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“Here is the list of the top 10 aspects of successful branding, as resulted from the study: 1. Consistency (36.0%) 2. Understanding of Customer/Target (18.2%) 3. Message/Communication (14.7%) 4. Creative/Design/Brand ID (12.8%) 5. Relevance (12.4%) 6. Differentiation/Uniqueness (12.0%) 7. Key Stakeholder Buy-In (10.9%) 8. Positioning (9.7%) 9. Clarity (8.9%) 10. Connection to Customer/Target (8.9%) Read the study here.”
—Consistency – The Most Important Aspect of Sucessful Branding
“We are always more anxious to be distinguished for a talent which we do not possess, than to be praised for the fifteen which we do possess.”
—Mark Twain
